Department of Communication Sciences at "Bedër" University College organized yesterday a workshop on "Media Relations with Audiences in the Digital Age".
To discuss about topic was invited Monika Stafa, Chairwoman of complaints in AMA (Audiovisual Media Authority) Thanas Goga, audience measurement expert and professor at the University of Tirana; Alexander Çipa, Head of the Union of Journalists; Dr. Erlis Çela, Head of the Department of Communication Sciences at Bedër University College; Dr. Edlira Mali, a lecturer at the same department, and Doc. Dr. Ramadan Çipuri, lecturer at the Department of Journalism and Communication at the University of Tirana.
During the workshop panelists discussed about audiences in the digital age, building a media market, ethics and deontology of the media in Albania as well as the challenges of the journalist in the face of modernity today.
Mr. Thanas Goga focused on the importance of building an all-embracing and transparent model for auditing audiences. While Ms. Stafa explained to the students the role of the Appeals Council in responding to the audience's response to television content.
The Master of Science in Communication Sciences expressed their opinions about the topic of the workshop and discussed with the guests about the necessity of applying ethics in the media and improving the working conditions of journalists. A special emphasis was put on the lack of reliable statistics on audience measurement as well as the need for media studies that would assist AMA to take concrete steps to regulate the media market.