About the Program

The "Bachelor in Journalism and Multimedia Communication" program is designed to provide students with knowledge in two main areas: journalism and multimedia communication. The restructured curriculum aims to equip students who will engage in the media field with the skills needed for producing and processing valuable content in a transmedia environment. Transmedia or multimedia platforms are ubiquitous today, making it essential to prepare professionals with comprehensive academic knowledge to address this new reality.

The program curriculum places significant emphasis on knowledge that helps media professionals confront increasingly prevalent phenomena such as fake news, conspiracy theories, and other forms of informational disruption. The fundamental principle reflected in the curriculum is the coherence of knowledge and skills acquired throughout the entire study cycle. Students go through semesters that progressively expand their knowledge and equip them with the competencies necessary to enhance their chances of rapid integration into the job market. The first year of the program includes foundational courses and introduces students to the basic concepts of communication and journalism. During this year, students gain knowledge about language, the relationship between media and society, and the fundamental concepts of news writing and reporting. In the second year, the curriculum introduces students to courses specific to the discipline of communication and journalism, while expanding on the knowledge gained in the first year and providing practical insights into multimedia communication. Students participate in two dedicated laboratories and for the first time, elective courses are included. In the third year, in addition to finalizing requirements and methodological training, the curriculum includes courses on ethics and legislation, new journalism genres, and audience education.

The "Bachelor in Journalism and Multimedia Communication" program is completed with 180 ECTS credits, in line with the curriculum proposed by the Department of Communication Sciences.

All those who successfully complete the first-cycle studies in the "Bachelor in Journalism and Multimedia Communication" program will be awarded a diploma: "Bachelor in Journalism and Multimedia Communication."

Mission

The mission of the Department of Communication Sciences in the "Bachelor in Journalism and Multimedia Communication" program is to prepare qualified professionals in journalism and multimedia communication, capable of effectively using technological methods and tools, who understand and adhere to the deontological and ethical standards of the profession. The goal is to build trustworthy relationships with audiences and contribute to the development of a well-informed and democratic society.

Vision

The Department of Communication Sciences, through the "Bachelor in Journalism and Multimedia Communication" program, aims to innovate the training and preparation of students by combining theoretical knowledge with practical experience in contemporary conditions and opportunities. The department will prepare professionals equipped for the job market in a global society and rapidly evolving modern technologies that have impacted the fields of journalism, media, and communication.

Objectives and Professional Competencies of the Program

By presenting students with comprehensive programs covering all necessary knowledge for professional preparation in journalism, media, and communication, the department remains committed to its mission of preparing professionals who respect professional deontology and ethics, engage in in-depth and scientific analysis of facts and various situations, and develop a broad, contemporary, pluralistic culture in thinking and conceptualizing situations and events.

Through a curriculum based on and supported by the tradition of prominent universities in the field, the "Bachelor in Journalism and Multimedia Communication" program has the following objectives:

- To prepare skilled professionals with contemporary knowledge in journalism and multimedia communication.

- To enable students to effectively recognize and use all media technology platforms by the end of the program.

- To integrate students into the job market immediately after graduation and demonstrate high professional skills.

- To familiarize students with developments and trends in the media and communication industry.

- To acquire skills in gathering, analyzing, and reporting multimedia information.

- To understand ethical issues in reporting and matters related to media and communication sciences.

- To integrate theory and practice so that students experience aspects related to their field of study.

- To create conditions for a comprehensive professional formation by providing a suitable environment.

- To increase knowledge in using technology to ensure and distribute information.

- To understand the need for and promote ongoing intercultural communication.

Program Outcomes

Upon completing the "Bachelor in Journalism and Multimedia Communication" program, students will be able to:

- Identify, compare, and interpret the basic concepts of journalism and multimedia communication.

- Understand the fundamental concepts used in the multimedia field.

- Comprehend, develop, and apply knowledge in media and journalism.

- Analyze the impact of society on media and the media’s impact on individuals and society.

- Develop effective communication skills and public speaking abilities for general and specialized audiences in communication and media.

- Work effectively in groups to achieve common goals.

- Demonstrate skills in defining and comparing disciplines and areas of study interacting with multimedia communication and journalism.

- Implement, apply, and adapt theoretical and practical knowledge acquired in journalism and multimedia communication.

- Modify multimedia products such as photos, videos, animations, posters, audio, and transmedia products.

- Develop and apply critical thinking and analysis in evaluating media content.

- Explore and apply communication and audience relations across new platforms and media.

- Differentiate between traditional media and new media based on digital technology.

- Describe, compare, and analyze different journalism and media genres.

- Analyze the differences among various media, content forms, and their relationships with audiences and users.

- Demonstrate knowledge and evaluate the importance of information in shaping public opinion and decision-making.

- Analyze theoretical and practical approaches in media education and apply plans to enhance knowledge among various audience categories.

- Compare, analyze, classify, and differentiate multimedia products, their quality, and formats available in media and different platforms.

- Demonstrate proficiency in linguistic concepts and apply appropriate rules in news writing and other content forms on multimedia platforms.

- Acquire necessary research skills and apply them in multimedia communication, media, and journalism.

Employment Opportunities

Graduates may find employment in public and private media institutions as journalists for print and visual media, including all multimedia platforms.

Graduates may work as correspondents in Albania and abroad for foreign news agencies and international media networks.

Graduates may work in the communication offices of public or private institutions, various local or international organizations, etc.

Graduates may work in local and international organizations that operate in education/communication, service, and civic education sectors, as international relations curators, or in public and private administration.

Graduates may work in managerial positions within agencies and institutions in the communication field.

Graduates may work in political entities, press and information offices, public relations offices, and in local and multinational institutions.

Graduates from this program may work in various advertising agencies, media, public relations, or communication consulting firms.

Graduates may work as public relations or marketing communication specialists in private or public institutions, local or foreign organizations, etc.

Graduates from this program may work as independent multimedia communication experts (freelancers).

Graduates may work as independent reporters (freelancers).

Graduates from this program may work as digital media experts.

Graduates may work as media consultants for various institutions and organizations.

Graduates may work as multimedia designers in media organizations, marketing agencies, and public or private institutions.