About the Program

The Master of Science in Communication, Journalism Profile, and Public Relations Profile is designed to offer students intellectual training, presenting a diverse range of concepts and perspectives in the fields of communication, journalism, public relations, and related areas.

The Master of Science in Communication Program: Journalism Profileoffers advanced studies in the field of communication and media sciences, conflict mediation, image management, employee relations, public campaigns, and more. Graduates of this program will have advantages in the field of journalism and will have enhanced career advancement opportunities.

The Master of Science in Communication - Journalism Profile lasts for two academic years, divided into four semesters, and encompasses a total of 120 ECTS (European Credit Transfer System). 1 ECTS = 25 hours.

Upon completion of the program, graduates will be awarded a diploma titled “Master of Science in Communication; Journalism Profile.”

Mission

The mission of the Department of Communication Sciences is to prepare qualified individuals in the fields of journalism, communication, public relations, and related areas, through an educational philosophy that emphasizes universal values and supports scientific research. The goal is to implement ideas and projects that enhance human life and society, in line with contemporary technological developments in the field of new media.

Vision

The Department of Communication Sciences will bring innovation to the training and preparation of students through a structured combination of theoretical and practical aspects in modern physical conditions and opportunities. Supported by a dedicated academic staff and operating within a global society with rapid development of modern technologies affecting the field of communication and media, the department will foster a love and respect for their country in students. It will support each individual's commitment to a free and independent press, and to transparent and ethical communication based on the principles of deontology and professional ethics.

Program Objectives

The objectives of the Master of Science in Communication program, Journalism Profile, are:

• To prepare graduates in alignment with market demands and needs.

• To provide a new perspective on communication in Albania, in line with European experiences and concepts.

• To strive for a new status for journalists in the context of current economic, political, and social developments.

• To offer concrete alternatives for media development based on national strategies and to contribute to creating a new elite in communication.

• To scientifically qualify students with deep knowledge in journalism and communication overall.

• To create a genuine profile of journalist and public relations specialist capable of meeting professional demands.

• To enhance professionalism in scientific research.

• To prepare individuals capable of working in media and the public relations sector.

• To train motivated professionals to work across the country and beyond in journalism to inform the public comprehensively.

Program Outcomes

Upon completion of the “Master of Science in Communication/Journalism Profile” program, graduates will be able to:

• Demonstrate advanced academic and professional knowledge and skills in communication and journalism.

• Advance their understanding of social research methods with a focused emphasis on communication and its effects.

• Apply advanced communication methods with the public and community, and compare contemporary theoretical approaches in these areas.

• Analyze the structure of relationships between media, power, and other interest groups, and assess the impact of these relationships on media freedom and public information.

• Compare different media systems and apply critical analysis to the differences between these systems and their social impact.

• Acquire deep knowledge in intercultural communication and analyze communication in multicultural and multi-religious societies.

• Evaluate theoretical approaches to interactive audience concepts and assess differences in relationships between audiences and mass media and new media.

• Compare philosophical approaches to ethics and morality and analyze ethical dilemmas in media from the perspective of technological developments in this field.

• Acquire knowledge of political marketing concepts and develop and implement communication plans for political communication.

• Assess the role of research, surveys, candidate image, and media role in the success of political campaigns.

Employment Opportunities

Graduates of this program may pursue academic careers, lead and participate in research projects, work as journalists, editors, chief editors, correspondents, analysts, and managers in media institutions, as well as serve as spokespersons and advisors for the media.