Master of Science in Communication Studies: Public Relations Track
Master of Science in Communication Studies: Public Relations Track
About the Program
The Master of Science in Communication, Public Relations Profile, and Journalism Profile is designed to provide students with intellectual training, offering a range of conceptual and perspective diversity in the fields of communication, journalism, public relations, and related areas.
The Master of Science in Communication Program: Public Relations Profile offers advanced studies in communication and media sciences, conflict mediation, organizational and corporate image management, employee relations, public campaigns, and more. Graduates of this program will have advantages in the field of public relations and will be further equipped for career advancement toward leadership roles in public relations, corporate communication, and event management.
The Master of Science in Communication; Public Relations Profile lasts for two academic years, divided into four semesters, and encompasses a total of 120 ECTS (European Credit Transfer System). 1 ECTS = 25 hours.
Upon completion of the program, graduates will be awarded a diploma titled “Master of Science in Communication; Public Relations Profile.”
Mission
The mission of the Department of Communication Sciences is to prepare qualified individuals in journalism, communication, public relations, and related fields through an educational philosophy based on universal values, while supporting scientific research. The aim is to implement ideas and projects that enhance human life and society, in line with contemporary technological developments in new media.
Vision
The Department of Communication Sciences will innovate the training and preparation of students through a well-organized blend of theoretical and practical aspects in modern physical conditions and opportunities. Supported by a dedicated academic staff and operating within a global society with rapidly advancing modern technologies impacting communication and media, the department will foster students' love and respect for their country. It will support each individual's commitment to a free and independent press, transparent and ethical communication based on deontological and professional ethics principles.
Program Objectives
The objectives of the Master of Science in Communication program, Public Relations Profile, are:
To prepare professionals in alignment with market demands and needs.
To provide graduates with in-depth education and training in public relations.
To offer a new perspective on communication in Albania, in line with European experiences and concepts.
To strive for a new status for communication specialists in the context of current economic, political, and social developments.
To provide concrete alternatives for media development based on national strategies and to contribute to the creation of a new elite in communication.
To scientifically qualify students with deep knowledge of Public Relations and communication overall.
To enhance professionalism in scientific research.
To prepare individuals capable of working in media and the public relations sector.
To train motivated professionals to work throughout the country and beyond in journalism, informing the public comprehensively.
To understand and reflect the diversity of individuals and cultural diversity in society, and their impact on public relations.
To comprehend concepts and apply communication theories in the process of preparing material for publication.
To understand and demonstrate professional ethics, develop critical and independent thinking.
To show competence in the role they will undertake in their field of engagement.
Program Outcomes
Upon completion of the “Master of Science in Communication/Public Relations Profile” program, students will be able to:
Demonstrate advanced academic and professional knowledge and skills in communication and public relations.
Advance their understanding of social research methods with a focused emphasis on communication and its effects.
Apply advanced communication methods with the public and community, and compare contemporary theoretical approaches in these fields.
Demonstrate the ability to interpret and effectively convey messages through various forms of communication, including verbal, written, and visual, using new technologies.
Evaluate theoretical approaches to interactive audience concepts and assess differences in relationships between audiences and mass media and new media.
Apply statistical methods in support of various research related to public relations and public communication.
Develop and manage plans and strategies in public relations and marketing communication.
Acquire deep knowledge in intercultural communication and analyze communication in multicultural and multi-religious societies.
Demonstrate knowledge of historical developments in aesthetics, rhetoric, and communication norms.
Employment Opportunities
Graduates of this program may pursue academic careers, lead and participate in research projects, work as spokespersons, managers, specialists, and advisors in public relations, as well as marketing specialists and analysts in media.