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    • Master of Science in Communication Studies: Public Relations Track

    Duration
    4 Semesters
    Total Credits
    120 ECTS
    Teaching Language
    Albanian
    Qualification Level
    7
    Type
    -
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    Master of Science in Communication Studies: Public Relations Track — Curriculum

    Semester 1
     
    Code
    Name
    Type
    ECTS
    1
    COM 401
    Advanced Research Methods I
    A
    6.00
    2
    COM 403
    Identities and Mass Communication
    B
    6.00
    3
    COM 411
    Media and Politics
    B
    6.00
    4
    COM 413
    Aesthetics of Communication
    B
    6.00
    5
    COM 421
    Political Marketing - Tools, Techniques, Strategies
    B
    6.00
    Semester 2
     
    Code
    Name
    Type
    ECTS
    1
    COM 402
    Advanced Research Methods II
    A
    6.00
    2
    COM 412
    Media and Ethics
    B
    6.00
    3
    COM 414
    Public Relations: Theory and Practice
    B
    6.00
    4
    COM 416
    Intercultural and Inter-Religious Communication
    B
    6.00
    5
    COM 422
    Communication and Management of Institution Brand Identity
    B
    6.00
    Semester 3
     
    Code
    Name
    Type
    ECTS
    1
    COM 521
    Digital Communication Strategies
    B
    6.00
    2
    COM 523
    Campaign Conceptualizing and Management
    B
    6.00
    3
    COM 563
    Public, Audiences and Media Consumators
    B
    6.00
    Semester 4
     
    Code
    Name
    Type
    ECTS
    1
    COM 610
    Thesis
    E
    18.00
    2
    COM 612
    Professional Practice
    D
    12.00
    Elective Courses
     
    Code
    Name
    Type
    ECTS
    1
    COM 501
    Market Research and Analysis
    C
    6.00
    2
    COM 503
    Writing Techniques for Public Relations
    C
    6.00
    3
    COM 511
    Radio Journalism, Television and Investigation
    C
    6.00
    4
    COM 513
    News, Power and Truth Relationship
    C
    6.00
    5
    COM 557
    International Communication
    C
    6.00
    6
    COM 569
    Advertisement and Promotion
    C
    6.00
    About the Study Program
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